The digital economy has become an integral part of our global economic landscape, driven by digital goods and services that permeate multiple sectors. This course explores the fundamental concepts and historical evolution of the digital economy, highlighting key factors and technological milestones that have shaped its development. Through a comprehensive exploration, students will gain insight into how individuals and businesses interact in digital markets. They will also examine how these markets can be designed and regulated in an ever-evolving digital ecosystem. Topics covered include individual markets such as search engines, e-commerce platforms, the gig economy, and digital financial markets. In addition, emerging technologies such as data-driven decision making, big data analytics, blockchain, artificial intelligence, and machine learning will be explored in depth. By the end of the course, students will not only understand the dynamics of the digital economy, but will also be equipped with analytical tools to effectively navigate its complexities.